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Marketing Resources

Ready to do an audit of your digital presence?  The Digital Audit is a survey you complete to evaluate your digital presence. We will mail you all the results as well as recommendations to help you leverage your next digital strategy.

Take the Audit now and find out where you are at with your digital success.
Take our free digital audit

 

Consumer Journey Infographic

The consumer journey is the process buyers go through to become aware of your brand, evaluate your products, and purchase from you.

This is a easy 3 step process:

1. You can use this infographic to help you: Understand the behaviour of buyers in the digital age
2. Where and how you can influence their path to purchase
How you can turn your customers into promoters 

Download the Consumer Journey

 

6 Marketing Metrics your CMO cares about

As marketers, it is crucial to prove your business ROI. 

Measurement of your campaigns is the most productive step you can take to increase your marketing impact.

The Marketing metrics eBook will help guide you with useful examples on metrics, so you can easily apply these to your own sales and marketing efforts. 

Marketing Metrics eBook


In this guide we cover:

1. What the key measurements are
2. How to calculate them
3. Why they matter


Download the Metrics eBook

 

Integrated Marketing eBook

Integrated marketing is more effective than non-integrated marketing because you’re sending a clear and consistent message to your audience.

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Here’s a handy briefing eBook that can help guide you with your next integrated marketing strategy.

 

Our Integrated Marketing eBook covers the following key areas:

1. What is integrated marketing? 
2. Implementing your overall integrated marketing strategy
3. The role of creativity in integrated marketing
4. Integrated marketing in different areas of business
5. Integrated marketing delivers measurable results
Download eBook

 

Integrated Marketing eBook

If you thought email marketing was a dying art, you’re in for a big surprise.

77% of consumers prefer receiving opt-in brand communications via email


The Email marketing templates guide will provided you with everything you need to know about how to master your email marketing strategy.


Email templates-1It covers all the basics:

1. Company announcements
2. Birthday emails
3. New blog post published

 

Download Email Templates

 

Briefing template guide

Nailing the brief is an essential part of making sure you get the right end result and that you and your agency’s vision is executed correctly. 

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Here’s a handy briefing template that you can use to ensure that your briefs hit their mark every time.

 

Download Briefing Template

 

Briefing template guide

Social media is no longer a nice to have,
it's a must have.

This guide will provided you with everything you need to know about social media in the digital age and how to implement it in your industry!  

Social media guide-1

It covers all the basics from

1. why you should use hashtags 
2. how to tweet live 
3. using LinkedIn to it's full advantage

 

Download Social guide

 

Digital essentials guide

Your online presence can make or break your marketing strategy.

The Digital Essentials Guide will help you get started with your digital marketing strategy. 


Digital essentials-1-1 It covers all the basics from: 1. what to put on your website 
2. social media, 
3. pay per click advertising, 
4. creating video content and 
5. inbound marketing strategy.

Download digital guide

 

Website grader

Are you looking for insights on how to make your website your most powerful sales tool?  

Complete the form and we will compile and send you a report that includes insights and suggestions on your website's performance: 

1. Page performance
2. Mobile Optimisation
3. Ranking and Traffic
4. SEO opportunities
5. Security and
6. Other relevant insights
 Complete the Website grader 


WHAT PEOPLE SAY
Testimonials
"

Penquin's commitment shows in their passion for the Suzuki brand. During our longstanding history, Suzuki has shown significant growth in brand recognition, consumer satisfaction, and market share. Using an integrated and strategic approach Penquin has grown Suzuki's customer base and boosted figures significantly.

Suzuki
Megan MacDonald

Head of Marketing and PR, Suzuki Auto South Africa

"

The Penquin team is committed and have a clear understanding of our consumer, with good strategic insight. They present and implement well-defined marketing campaigns which land very well with our market.

Xbox
Kate Schoombie

Brand Manager, Xbox Prima Interactive

"

I appreciate the team's methodical approach to a brief and not being afraid to ask tough questions in order to ensure the right solution. Their proposals are innovative, and it is reassuring to know that they are most definitely ahead of their game. The team are proactive, respect deadlines and is a pleasure to work with. Their camaraderie and spirit are evident in their workplace and transpires into brilliant work.

Polyflor
Wendy Mitrovich

Brand Manager, Polyflor

"

As a company, EQSTRA has grown significantly in the past years – both in our fleet services, financial services, and coverage. Penquin has been by our side as we developed the world’s first integrated digital platform to manage all fleeting solutions on one dashboard. Our shifts have been significant and Penquin was ready to support us with the right marketing at every stage.

Eqstra
Lynne Nel

Fleet Solutions Manager, Eqstra Fleet Management

"

…having provided and guided us from the beginning stages of the creation and implementation of our strategy, [Penquin] has been invaluable in increasing our sales significantly, and will continue to be our trusted partner.

Eqstra
Mirriam Lehlokwa

Marketing Administrator, Eqstra Fleet Management

"

…working with Penquin has enabled us to differentiate our brand and reach more consumers in the purchase funnel. The tools available through Hubspot makes measurement and improvement part of our everyday business.

Penquin Logos_Suzuki-bw
Charl Grobler

National Marketing Manager, Suzuki Auto South Africa

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