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Our Integrated Marketing eBook covers the following key areas:

• What is integrated marketing?
  Learn the basics as well as how to perform thorough research to help you pinpoint your ideal customer (buyer persona) and their unique buyer’s journey.  This will help you to reach your buyers and potential buyers in the right place at the right time - increasing your chance to convert your leads into customers.

• Implementing your overall integrated marketing strategy
  Find out what elements add up to a winning formula - this section will walk you step-by-step through the planning and implementation phases of a great integrated marketing campaign.

• The role of creativity in integrated marketing
  A solid marketing strategy starts with some mind-blowing creativity. This section will give you some great pointers to get your team’s creative juices flowing.

• Integrated marketing in different areas of business
  From traditional media, to digital and social media we’ve got you covered. These case studies will show you some successful campaigns in action.

• Integrated marketing delivers measurable results
  Measuring your results and analysing the data to see where your strengths and weaknesses lie is imperative to future success.

Kickstart your next campaign by downloading the

Integrated Marketing eBook.