Nailing the brief is an essential part of making sure you get the right end result and that you and your agency’s vision is executed correctly.
"Give me the freedom of a tight brief."
- David Ogilvy
At Penquin, we believe that a tight brief produces the best creative.
Here’s a handy briefing template that you can use to ensure that your briefs hit their mark every time.
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.