Creative Briefing

Nailing the brief is an essential part of making sure you get the right end result and that you and your agency’s vision is executed correctly.

Give me the freedom of a tight brief. 

- David Ogilvy

Creative briefing


At Penquin, we believe that a tight brief produces the best creative. 

Here’s a handy briefing template that you can use to ensure that your briefs hit their mark every time.


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