Do you know which
marketing metrics your
CMO should be aware of?

As marketers, it is crucial to prove your business ROI. Measurement of your campaigns is the most
productive step you can take to increase your marketing impact.

In this guide we cover:
What the key measurements are
 How to calculate them
 Why they matter

With a useful set of examples on each metric, you will be able to easily apply these measurements to your own sales and marketing efforts. 


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