Your CMO should be aware of these Marketing Metrics

As marketers, it is crucial to prove your business ROI. Measurement of your campaigns is the most productive step you can take to increase your marketing impact.



In this guide we cover:

  • What the key measurements are
  • How to calculate them
  • Why they matter


With a useful set of examples on each metric, you will be able to easily apply these measurements to your own sales and marketing efforts. 


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