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marketing-metrics

Your CMO Should Be Aware Of These
Marketing Metrics

As marketers, it is crucial to prove your business ROI. Measurement of your campaigns is the most productive step you can take to increase your marketing impact.

 

 

In this guide we cover:

  • What the key measurements are
  • How to calculate them
  • Why they matter

 

With a useful set of examples on each metric, you will be able to easily apply these measurements to your own sales and marketing efforts. 

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Penquin's commitment shows in their passion for the Suzuki brand. During our longstanding history, Suzuki has shown significant growth in brand recognition, consumer satisfaction, and market share. Using an integrated and strategic approach Penquin has grown Suzuki's customer base and boosted figures significantly.

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Head of Marketing and PR, Suzuki Auto South Africa

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The Penquin team is committed and have a clear understanding of our consumer, with good strategic insight. They present and implement well-defined marketing campaigns which land very well with our market.

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Brand Manager, Xbox Prima Interactive

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I appreciate the team's methodical approach to a brief and not being afraid to ask tough questions in order to ensure the right solution. Their proposals are innovative, and it is reassuring to know that they are most definitely ahead of their game. The team are proactive, respect deadlines and is a pleasure to work with. Their camaraderie and spirit are evident in their workplace and transpires into brilliant work.

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Wendy Mitrovich

Brand Manager, Polyflor

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As a company, EQSTRA has grown significantly in the past years – both in our fleet services, financial services, and coverage. Penquin has been by our side as we developed the world’s first integrated digital platform to manage all fleeting solutions on one dashboard. Our shifts have been significant and Penquin was ready to support us with the right marketing at every stage.

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Lynne Nel

Fleet Solutions Manager, Eqstra Fleet Management

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…having provided and guided us from the beginning stages of the creation and implementation of our strategy, [Penquin] has been invaluable in increasing our sales significantly, and will continue to be our trusted partner.

Eqstra
Mirriam Lehlokwa

Marketing Administrator, Eqstra Fleet Management

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…working with Penquin has enabled us to differentiate our brand and reach more consumers in the purchase funnel. The tools available through Hubspot makes measurement and improvement part of our everyday business.

Suzuki
Charl Grobler

National Marketing Manager, Suzuki Auto South Africa

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